Market research is the backbone of successful business strategies. Companies that invest in research are 70% more likely to outperform competitors in profitability (McKinsey, 2024). The market research industry, valued at $80 billion in 2024, is projected to grow at a CAGR of 6.2% by 2030.
Businesses often rely on intuition rather than data, leading to missed opportunities.
Consumer behaviors are rapidly evolving, making real-time insights crucial for staying ahead.
Competitor blind spots leave gaps in strategy and execution.
At Growth Grid, we use AI and advanced analytics to deliver actionable insights, helping businesses make informed decisions that drive growth.
Use tools like Qualtrics and Google Consumer Surveys for primary research.
Leverage Nielsen AI for real-time consumer behavior tracking.
Platforms like Crayon and SEMrush provide deep insights into competitor strategies.
Use Tableau and IBM Watson Analytics for forecasting trends and customer preferences.
Tailor surveys and focus groups to answer your most pressing business questions.
Combine primary research with secondary sources (industry reports, market data) for robust insights.
Use AI dashboards to monitor key market metrics and adjust strategies on the fly.
Define objectives: Are you looking to explore a new market, launch a product, or understand consumer behavior?
Build research frameworks using Qualtrics to ensure all questions align with business goals.
Conduct surveys, interviews, and focus groups to gather qualitative and quantitative data.
Use AI tools like Nielsen AI to analyze real-time market trends.
Use predictive analytics to identify market opportunities and risks.
Deliver visualized insights using Power BI and Tableau for easy decision-making.
How We Achieve It: Research-backed product launches minimize risks and maximize customer acceptance, improving success rates by 40%.
How We Achieve It: Insights from predictive analytics allow businesses to anticipate trends, boosting competitive advantage.
How We Achieve It: Deep consumer insights help tailor offerings, increasing retention by 25%.
Problem:
An FMCG brand lacked insights into consumer preferences, risking a failed product launch.
Solution:
Results:
Get in touch today to start your journey toward innovation, efficiency and growth
read all blog posts
"Stay Updates on the latest in AI and Business Growth"
© 2025 Growth Grid. All rights reserved.