Case Study
Revolutionizing Retail Through Digital Transformation
Client Case Study
A major retail chain with 500+ locations needed to transform their digital capabilities to compete with e-commerce giants while leveraging their physical store presence as a competitive advantage.
The Challenge
- •Disconnected Channels: Online and in-store experiences were completely separate with no integration.
- •Legacy Technology: Outdated systems were limiting innovation and creating data silos.
- •E-commerce Competition: Pure-play online retailers were capturing increasing market share.
Our Solution
Phase 1: Omnichannel Foundation
- •
Implemented unified customer data platform connecting online and in-store interactions.
- •
Developed mobile app with in-store navigation, product scanning, and personalized recommendations.
- •
Created seamless inventory visibility across all channels.
Phase 2: Experience Innovation
- •
Launched buy-online-pickup-in-store (BOPIS) with dedicated parking and mobile notification.
- •
Implemented augmented reality product visualization for home goods category.
- •
Created in-store digital kiosks for endless aisle shopping and product customization.
Phase 3: Data-Driven Optimization
- •
Deployed AI-powered demand forecasting to optimize inventory across channels.
- •
Implemented personalized marketing automation based on unified customer profiles.
- •
Created real-time analytics dashboard for store managers to optimize operations.
The Results
1B+
Digital Touchpoints
Created over 1 billion personalized digital customer interactions annually
32%
Digital Revenue Growth
Increased digital-influenced revenue by 32% year-over-year
24%
Store Traffic Increase
Boosted physical store traffic by 24% through digital engagement
3.2x
Customer Lifetime Value
Omnichannel customers show 3.2x higher lifetime value than single-channel shoppers